BSCOM 234T Week 4 Discussion

Due Thursday

Respond to the following in a minimum of 175 words:

According to the textbook, charismatic people attract us with their charm and demeanor. We find people credible if they display a blend of enthusiasm, trustworthiness, competence, and power. Using power examples on page 258 as well as forms of communication (upward, downward, outward etc)

Provide an example of a communication strategy where charisma is leveraged by upper-management to influence employee buy-in toward downsizing of an organization.

-or-

Provide an example of a communication strategy where you would use charisma to influence people who are close to you to provide you with funds to start a business.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.