Advanced Strategic Management (MGMT-885) discussion 11

Instructions

1. Read the Southwest Airlines case (at the end of Chapter 11) and some of the additional sources listed below. Please feel free to also search for and read other sources.

• J. Bacon, “Tech Glitch Delays Hundreds of Southwest Flights,” USA Today, 12 October 2015, http://www.usatoday.com/story/news/nation/2015/10/12/tech-glitch-delays-hundreds-southwest-flights/73780214/.
• J. Detar, “Southwest Airlines Takes Off Toward Global Expansion,” Investor’s Business Daily, 2 November 2015, http://news.investors.com/business-the-new-america/110215-778679-southwest-airlines-ready-for-global-takeoff.htm?ref=MoreArticles.
• S. McCartney, “Freer to Fly, but Also More Baggage,” Wall Street Journal, 1 October 2014, http://www.wsj.com/articles/southwest-airlines-freer-to-fly-but-also-more-baggage-1412204720.
• Pasztor, “Boeing Didn’t Advise Airlines, FAA That It Shut Off Warning System,” Wall Street Journal, 28 April 2019, https://www.wsj.com/articles/boeings-enduring-puzzle-why-certain-safety-features-on-737-max-jets-were-turned-off-11556456400.

1. • S. Tully, “Southwest Bets Big on Business Travelers,” Fortune, 23 September 2015, http://fortune.com/2015/09/23/southwest-airlines-business-travel/

2. Make a “Culture” post

• Select one of the “Culture” items (a – f) that has not yet been selected. To see which items have been selected, please read the discussion posts.
• Address the item in a discussion post.
• Use the following title for your post – Culture – (letter you have selected)

Culture

1. Describe stories that exist in Southwest that help understand the company’s culture. What do these stories indicate about the company’s culture?
2. Describe symbols that exist in Southwest that help understand the company’s culture. What do they indicate about the company’s culture?
3. Describe power structures that exist in Southwest that help understand the company’s culture. What do they indicate about the company’s culture?
4. Describe organizational structures that exist in Southwest that help understand the company’s culture. What do they indicate about the company’s culture?
5. Describe controls that exist in Southwest that help understand the company’s culture. What do they indicate about the company’s culture?
6. Describe rituals and routines that exist in Southwest that help understand the company’s culture. What do they indicate about the company’s culture?