Advanced Strategic Management (MGMT-885) discussion 7

Instructions

1. Read the Aldi case (at the end of Chapter 7) and some of the additional sources listed below. Please feel free to also search for and read other sources.

• J. Adamy, “To Find Growth, No-Frills Grocer Goes Where Other Chains Won’t,” Wall Street Journal, 30 August 2005, pp. A1, A8.
• Aldi, “Aldi History,” https://corporate.aldi.us/en/aldi-history/.
• S. Nassauer and H. Haddon, “German Grocer Enters Wal-Mart’s Turf,” Wall Street Journal, 17 May 2017, pp. B1, B2.

1. • J. Tyler, “Here’s How Aldi’s Explosive Growth Transformed It from a Corner Score in Germany to One of the Biggest Supermarket Chains in the World,” Business Insider, 12 August 2018, https://www.businessinsider.com/aldi-store-growth-history-2018-8

2. Make a “Generic Strategy” post

• Select one of the “Generic Strategy” items (a – e) that has not yet been selected. To see which items have been selected, please read the discussion posts.
• Address the item in a discussion post.
• Use the following title for your post – Generic Strategy – (letter you have selected)

Generic Strategy

1. Does Aldi use a cost leadership strategy? Explain.
2. Does Aldi use a focus-low-cost strategy? Explain.
3. Does Aldi use a differentiation strategy? Explain.
4. Does Aldi use a focus-differentiation strategy? Explain.
5. Does Aldi use a focus-low-cost-differentiation strategy? Explain.