Instructions

1. Read the FedEx case (at the end of Chapter 8) and some of the additional sources listed below. Please feel free to also search for and read other sources.

1. • ABC News, “Inside FedEx’s ‘Superhub’ During Christmas Rush,” 10 December 2012, https://www.youtube.com/watch?v=lSZdKK14zgg.
   • CNBC, “How UPS, FedEx Move 25 Million Packages a Day,” 20 January 2012, http://www.cnbc.com/id/46071532.
   • E. Kim, “The Latest Data Shows Where Amazon Might Be Headed,” Business Insider, 19 October 2015, http://www.businessinsider.com/amazon-logistics-facilities-update-2015-10.
   • Liptak, “FedEx Is Ending Its Ground Shipping Contract with Amazon,” The Verge, 7 August 2019, https://www.theverge.com/2019/8/7/20758346/fedex-amazon-ground-shipping-ending-contract“
   • “D. Moore, “UPS and FedEx Try Every Tech Trick to Speed Up Deliveries,” Pittsburgh Post-Gazette, 8 November 2015, http://www.post-gazette.com/business/tech-news/2015/11/08/UPS-and-FedEx-try-every-tech-trick-to-speed-up-deliveries/stories/201511080014.
   • P. Ziobro, “Fred Smith Created FedEx. Now He Has to Reinvent It,” Wall Street Journal, 17 October 2019, https://www.wsj.com/articles/fred-smith-created-fedex-now-he-has-to-reinvent-it-11571324050

2. Make a “Marketing” post

• Select one of the “Marketing” items (a – d) that has not yet been selected. To see which items have been selected, please read the discussion posts.
• Address the item in a discussion post.
• Use the following title for your post – Marketing – (letter you have selected)

Growth

1. Describe FedEx’s pricing strategy. Use examples.
2. Describe FedEx’s promotion strategy. Use examples.
3. Describe FedEx’s product/service strategy. Use examples.
4. Describe FedEx’s price (distribution) strategy. Use examples.