Advanced Strategic Management (MGMT-885) discussion 9

Instructions

1. Read the Nike case (at the end of Chapter 9) and some of the additional sources listed below. Please feel free to also search for and read other sources.

• J. Gallagher, “Designer Sneakers: Why Men Are Ditching Dress Shoes for Them,” Wall Street Journal, 11 November 2015, http://www.wsj.com/articles/designer-sneakers-why-men-are-ditching-dress-shoes-for-them-1447271401.
• S. Germano, “Nike’s Challenge: Staying Ahead of the Pack,” Wall Street Journal, 20 September 2015, http://www.wsj.com/articles/nikes-challenge-staying-ahead-of-the- pack-1442655181.
  • • Lashinsky, “Fortune’s Businessperson of the Year: Nike CEO Mark Parker,” Fortune, 12 November 2015, http://fortune.com/2015/11/12/nike-ceo-mark-parker/.
• H. Malcolm, “How Nike Plans to Turn Women’s Fitness into an $11 Billion Empire,” USA Today, 9 November 2015, http://www.usatoday.com/story/money/2015/11/08/nikes-11-billion-dollar-plan-to-create-a-womens-fitness-empire/74740318/.

1. • G. MacFarlane, “How Nike Makes Money,” Investopedia, 24 September 2019, https://www.investopedia.com/articles/markets/080415/how-nike-nke-makes-its-money.asp

2. Make a “SWOT” post

• Select one of the “SWOT” items (a – d) that has not yet been selected. To see which items have been selected, please read the discussion posts.
• Address the item in a discussion post.
• Use the following title for your post – SWOT – (letter you have selected)

Growth

1. List Nike’s strengths. Describe why these are strengths.
2. List Nike’s weaknesses. Describe why these are weaknesses.
3. List Nike’s opportunities. Describe why these are opportunities.
4. List Nike’s threats. Describe why these are threats.