MKT 421 Wk 2 Discussion – Marketing Strategy [due Thurs]
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Respond to the following in a minimum of 175 words:
Why is marketing research important to the development of a marketing strategy?
Reply to at least two of your classmates. Be constructive and professional in your responses.
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