MKT 435 Wk 1 Discussion Answers
Respond to the following in a minimum of 175 words:
- Consumer behavior has a major part in the development of a marketing strategy. What are some of the elements of the consumer behavior decision-making process? Why is it important to understand these elements? How would you apply them to a marketing strategy?
Reply to at least two of your classmates. Be constructive and professional in your responses.
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