Applying Marketing Knowledge

$5

MKTG-3131-01F – Principles of Marketing

 

Description

Applying Marketing Knowledge

M1 Discussion

By now, you should have read the chapter and taken the quiz. For this discussion activity, I want you to respond to the following question in the Discussion area in this learning module.

• At the end of textbook Chapter 1 you will find a list of questions under the heading “Applying Marketing Knowledge.”  Question 4 states that “A college in a metropolitian area wishes to increase its evening-school offering of business-related courses such as marketing, accounting, finance, and management.”  It then asks, “Who are the target market customers (students) for these courses?”  Let’s change that question to “Georgia Southern University wishes to increase its evening-school offering of business-related courses such as marketing, accounting, finance, and management.”  Further, let’s assume that the target market customers Georgia Southern hopes to acquire are 25 – 35 year olds that either did not go to college or dropped out of college and are now in the workforce and want to get a degree to improve their career opportunities.  A typical customer could be a 27 year old male that dropped out of college after his first year and took a job in an auto repair shop.  At first he loved his job, but over time he has decided that he does not want to be an auto mechanic for the rest of his working life.  In fact, he dreams of opening his own auto repair shop specializing in high-end foreign car repairs. While he knows he needs a business degree to make his dream a reality, he cannot afford to quit his job and go back to school as a full-time student.  An evening program would be ideal of his as it would allow him to get a business degree by taking classes in the evenings – while continuing to work at his current job during the day.  Further, let’s assume that Georgia Southern’s focus for this target market are individual residing in the Savannah area.

• Your discussion consists of addressing the following question (Question 5 in the “Applying Marketing Knowledge”) section given the target market description provided above.  At minimum, you should have an original discussion posting address this question, and two other discussion postings building on the original comments (discussion postings) of classmates.

Applying Marketing Knowledge

 

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