SS144 Unit 2 Discussion


Did you ever wonder how the manufacturers of products know what the public will want to buy? When you think about it, they are channeling the cultural beliefs, values, and actions of a society. For example, many of Americans value sports and the concept of being part of a team. Many also believe in staying active. Manufacturers of sporting goods picked up on this part of the American culture and produced clothing and equipment for almost any sport imaginable. Consumers buy the products because they believe that participating in sports is a valuable way to spend their time, energy, and money.

Post a referenced, complete response to the Discussion topic after you have completed your reading. Also, respond to at least two peers by drawing a conclusion, asking a question, or offering additional resources on the topic.

Material Culture

Describe your understanding of the way that the material culture is related to a society’s beliefs, values, and actions.

Choose two items that are within your sight as you complete this Discussion. Explain how modern beliefs, values, and actions have influenced the production of those two items of material culture. Then, explain how your own beliefs and values influenced you to buy or otherwise obtain those two items.




According to our text, material culture is defined as the physical things created by members of a society (p.67). The material culture is related to a society’s beliefs, values, and actions by advertisements, social media, conversation, and the like. When we turn on our televisions or drive down the road, we are constantly being inundated with society tells us we should buy, sell, joy, etc. There are times when the advertisements are so strong, you begin to believe it; thus targeting your belief system.